AusBN – Optus has won the exclusive rights to broadcast the English Premier League in Australia, taking them from long-term holder Fox Sports.
The telecommunications giant will now broadcast 380 matches each season for the next three years.
Industry analysts suggest that Optus could have paid as much as $50 million to broadcast the most-watched sports league in the world.
Fox Sports, who has broadcast the league since the late 90s, said it put in a “strong and realistic” bid to retain the rights and was disappointed to lose them.
It is rumoured that Qatar-owned broadcaster BeIN Sports also put in a bid.
An Optus spokesperson said the company wanted to make the content available to as many fans as possible, and was currently exploring options for distribution.