AusBN - Internet data usage on mobile phones shot up by 69% in 2015/16 and 52% for fixed broadband as Australian consumers continue to favour online streaming services such as Netflix and Stan.
The increased figures for data usage were published in the Australian Competition and Consumer Commission's (ACCC) latest reports on prices and competition in the telecommunications sector.
In the report ACCC confirmed that internet services prices rose 2.7% on average in line with the growing data demand.
However, chairman Rod Sims noted that: “While some consumers may be paying more, they are also getting much more in terms of data allowances.
“Consumer demand for streaming services, cloud services, and increasingly content rich websites and social media applications is driving this growth in data consumption.
“The rapid evolution of the sector is delivering access to higher quality communications networks and a greater range of services for consumers.”
Prices for all telecommunications services, including internet, mobile and fixed line services actually dropped by 1.5% in the year.