AusBN - Apple has revealed plans to build a new Australian flagship store in Melbourne, signalling a major victory for the Victorian capital over its primary competitor Sydney.
The technology giant said the project will resemble the ‘most significant store in the Southern Hemisphere’, which will reportedly cost AU$50 million and incorporate a two-story pavilion in Melbourne’s Federation Square.
Apple’s new centre, the first to arrive in Melbourne’s CBD will also feature a public park, views of the city, and access to the Yarra River and will supersede replace Sydney’s George Street store as Australia's premier Apple store.
“We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours,” said Apple retail senior vice-president Angela Ahrendts.
The building will be designed by Foster + Partners, with construction set to commence in late 2018 before being finalised in 2020.