May 27, 2018 Last Updated 2:14 PM, May 25, 2018

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Optus takes naming rights at Perth’s new sports stadium

Perth Stadium construction March 2016 02AusBNAusBN - Optus has purchased the naming rights at Perth’s new 60,000-seater sports stadium, which will be called Optus Stadium for the next decade after a 10-year naming rights deal was struck.

The telecommunications giant will reportedly pay the government of Western Australia AUS$5 million a year for the naming rights to the venue, which cost around $1.46 billion to construct.

However, the arena will continue to be referred to by the generic name Perth Stadium for international cricket matches, as Cricket Australia requires ‘clean’ stadiums without sponsor names.

The decision to sell the stadium’s naming rights has provoked a backlash from sections of the public who believe the name ‘Perth’ should have been maintained, including WA Premier Colin Barrett.

"Yes, there will be some money in the short term, but it is this small-minded pedestrian thinking," he said. "Perth is the brand that we need to promote and this is giving up that brand and the value it needs.”

Nonetheless, the deal has fulfilled the new government's election commitment to sell the naming rights to Perth Stadium along with the 15,000-seat indoor Perth Arena to deliver extra revenue.


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